Case Study

Evoq – Collagen E-Commerce Website

We’ve built and managed their digital brand presence, ensuring their message of confidence and wellness reaches the right audience.

Platform

Shopify

02
Months

Scope

Web Development

evoq case study image-03

Scope

Web Development

Project Goal

To create a modern, user-friendly e-commerce platform for Evoq Collagen Powder that not only reflects the brand’s wellness values but also provides a seamless shopping experience for health-conscious customers.

Ideas

The idea was to design a clean, wellness-inspired website that communicates trust, simplicity, and plant-based living while making product discovery and checkout effortless.

  1. Health-Focused Branding

    A layout that aligns with the vegan, plant-based identity—calm colors, clean visuals, and clear product storytelling.

  2. Seamless Shopping Experience

    Easy navigation, product detail sections, and a simplified checkout flow to encourage conversions.

  3. Educational Elements

    Highlighting product benefits (skin, hair, nails, gut health, etc.) with quick info blocks to guide buyers.

  4. Mobile-First Design

    Ensuring the store works as smoothly on phones as it does on desktop, for modern online shoppers.

Evoq’s website became more than a store—it’s a wellness hub that reflects lifestyle, trust, and clean living.

Project Planning

Careful planning was key to delivering a Shopify store that blends design beauty with e-commerce functionality.

  1. Define brand guidelines for wellness-inspired visuals.
  2. Plan layout prototypes in Figma before development.
  3. Structure pages: Home, Shop, About, Blog, Contact.
  4. Plan user flow: product discovery → add to cart → checkout.
  5. Map Shopify backend setup for inventory and orders.

This structured planning ensured design and development aligned seamlessly, making the launch smooth and efficient.

Workflow

From brainstorming sessions with the client, we started by designing the full website wireframes and layouts in Figma.

Every section from homepage banners to product detail pages was carefully prototyped to reflect Evoq’s plant-based identity. Once approved, we transitioned the designs into Shopify, setting up product pages, integrating secure payments, and customizing themes to match the Figma vision. Finally, we tested the site across devices to ensure speed, responsiveness, and a frictionless checkout experience.

Challenges

Building Evoq’s site required addressing a few challenges to ensure the final product matched the brand vision.

Aligning Lifestyle Branding with E-Commerce
Needed to balance wellness aesthetics with conversion-focused design.

Shopify Customization
Ensuring the theme matched Figma prototypes without losing speed or functionality.

Customer Education
Presenting scientific product information in a simple, digestible format for visitors.

Mobile Experience
Guaranteeing that product visuals and checkout flowed smoothly on smaller screens.

The Solutions

We solved these challenges with design precision and Shopify-driven features.

  1. Figma-to-Shopify Translation

    Pixel-perfect implementation of approved Figma designs for brand consistency.

  2. Wellness-Centric Visuals

    Clean white space, soothing colors, and product-focused imagery to emphasize plant-based living.

  3. Shopify Customization

    Custom product pages, easy add-to-cart flow, and integrated secure payment gateways.

  4. Custom product pages, easy add-to-cart flow, and integrated secure payment gateways.

    Product benefits, FAQs, and blog integration to educate and engage.

  5. Mobile Optimization

    Prioritized responsive layouts and smooth navigation across all devices.

These solutions ensured Evoq’s online presence matched its mission: clean, simple, plant-based wellness for everyone.

Our Approach

We followed a design-first and user-centric approach to bring Evoq’s e-commerce vision to life.

  1. Collaborative Design Process

    Worked closely with the client to design layouts in Figma.

  2. Iterative Feedback Loops

    Incorporated client feedback at multiple stages to ensure alignment.

  3. Conversion-Focused Development

    Implemented Shopify features that reduce friction during checkout.

  4. Scalability in Mind

    Ensured the site could grow with new products, campaigns, or blog posts.

Used Technologies

Evoq’s e-commerce site was built on reliable, modern tools for performance and scalability.

Shopify

Design: Figma for layout prototyping and visual consistency.

Platform: Shopify for e-commerce backbone, product management, and secure payments.

Languages/Customization: Liquid, HTML, CSS for theme adjustments.

Integrations: Shopify apps for reviews, analytics, SEO, and order tracking.

Project Results

Evoq’s new website successfully translated its plant-based wellness identity into a high-performing digital store.

  • Increased customer engagement with clean, wellness-inspired design.
  • Smooth checkout process improving conversions.
  • Mobile-friendly store boosting accessibility.
  • Strong brand presence aligning with lifestyle and values.
  • Scalable Shopify foundation for future growth and new product lines.

Project Maintenance

We provide ongoing support to keep Evoq’s digital presence fresh and secure.
Regular Shopify updates, plugin management, security patches, and adding new content/products as Evoq expands. We also ensure SEO optimization, responsive design checks, and monitor site speed to keep user experience seamless.

Team

Dedicated Team Worked On This Project

A passionate team committed to driving your digital success